|
Top 7 Advantages Of
Autoresponder Services
by: Stephen Pope
By paying a modest
monthly fee, you can
have unlimited,
sequential
autoresponders working
for you. Here are seven
advantages of using paid
autoresponder services.
1. Sequential
Autoresponders
Although many web hosts
offer unlimited
autoresponders, each
autoresponder is only
capable of sending one
response. With the use
of sequential
autoresponders from a
paid autoresponder
service you could, for
example, send a
seven-part e-mail
course.
2. Build Customer
Relationships
Building business
relationships with paid
autoresponder services
can increase your sales.
Marketing experts
generally seem to agree
that a person needs to
be exposed to your
message multiple times
before they respond or
buy. If someone
subscribes to your
autoresponder because of
their interest in a
subject, you can then
supply them with helpful
information on a regular
basis. Thus, you
establish trust and a
relationship with your
prospective customers.
When they trust you,
they are more likely to
act on your
recommendations and buy
from you.
3. Tracking Capabilities
The built-in tracking
capabilities of paid
autoresponder services
can lead to more
effective advertising
campaigns. You can track
all the clicks made from
your newsletters and
autoresponders and can
even run split tests to
see which ads or offers
appeal to your
subscribers.
4. Deliverability
Paid autoresponder
services cultivate
relationships with major
Internet Service
Providers (ISPs) and
online services. It is
in their (and your) best
interests that your
e-mails get through and
they work very hard to
achieve high
deliverability. Some
services supply a spam
test to show you how
spam filters would rate
your e-mail. If your
spam rating is too high,
you can edit your e-mail
to improve
deliverability.
5. Protection from False
Accusations of Spam
Since all e-mails you
send using a paid
autoresponder service
are hosted on their
servers, you are
insulated from false
accusations of sending
spam (unsolicited
commercial e-mail).
6. Compliance with the
CAN-SPAM Act
As well, compliance with
the CAN-SPAM Act of 2003
(Controlling the Assault
of Non-Solicited
Pornography and
Marketing Act of 2003,
United States Public Law
108-187) is ensured by
the paid autoresponder
services. They make sure
that legally required
information is sent on
each e-mail sent.
7. Flexibility and
Scalability
You are not limited to
one website with a paid
autoresponder service.
Create unlimited
autoresponders and
newsletters on multiple
domains. Your monthly
fee doesn't change as
your business grows.
|
