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Internet Marketing
Strategies-Four
Different Strategies For
Online Income
By
Sean Ray
The internet is rapidly
becoming the largest
marketplace on the
globe. Every imaginable
type of product or
service can be obtained
there – whether it’s
from India or Washington
State!
But there a several
different internet
marketing strategies for
making money and each
uses the internet in a
slightly different way.
Here are four different
ways to look at the
internet from a
revenue-earning
perspective.
The internet is a
shopping mall and you
have a store. Consider
the internet as a large
shopping mall and your
store is right there in
the middle. You offer
goods for sale to
consumers that find you
in the internet mall.
You take orders by the
internet and the goods
are shipped
conventionally.
Essentially you become
an online catalog
supplier. The online
presence of Amazon.com,
TigerDirect, and Sears
Roebuck all fit this
category.
The internet is one big
bookstore and you are
the publisher. You have
intellectual property in
the form of writing,
code, music, scripts,
stories, articles, etc.
The internet is a huge
bookstore (music store,
clearinghouse, etc.).
Apple’s iTunes,
Zoetrope, LuLu and other
purveyors fall into this
category as they can
receive orders and ship
them through the
internet.
The internet is a
billboard and you are an
advertiser. Currently
the most prevalent of
internet marketing
strategies is to use it
as an advertising
medium. Your website is
a billboard or a
brochure, you email is
business card or direct
mail offer, your PPC
(pay per click) ad is a
print ad, the search
engine is your yellow
pages.
The internet is a
distribution channel for
the services you
provide. In some cases
the internet is the
actual channel for
services you provide.
Banking, stock trading,
insurance registrations,
and distance learning
are examples of this.
Each of these internet
marketing strategies has
a different set of
operations and financial
dynamics. But each has
also been distilled into
an excellent way of
earning money online in
the new internet based
economy.
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