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How to Choose a Domain
Name
By
Rajiv Sahadevan
In the internet
business, the domain
name could be the
beginning or the end of
your business. Choosing
your domain name wisely
is essential to be ahead
in the market. There are
2 types of domain names.
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1. |
Keyword
rich Product
related
domains
For example,
webdesignuk.com,
smallbusinessreview.com
etc. These
domains
clearly give
you an idea
of what the
website is
all about
from the
domain name
itself. They
are keyword
rich and
often rank
well for the
keywords in
the domain
if the site
is optimized
well. These
websites
usually fare
well with
most search
engines.
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2. |
Brand
named Domain
names
Yahoo for
instance or
Google is a
brand name.
The Name
Google
itself will
not tell you
what it is.
But who
doesn’t know
Google and
yahoo. Brand
name domains
are good
once you are
into brand
marketing.
It’s often a
bad idea if
you are a
start up
Website
Company to
invest into
a brand name
domain. It
usually
costs a lot
for brand
marketing
and its
altogether a
different
ball game.
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When choosing a domain
name, make it as keyword
rich as possible and
also as short as
possible. A domain name
like
makemoneyontheinternet.com
is a great domain name
but considering its
length, it could just be
bad. Limit your domain
name length to as little
as 10 to 12 characters.
This would make your
domain look good with
the search engines. Also
take enough time to
choose your domain
extension. If your
domain is a .com it will
have more chances to be
found. .com domains are
more preferred and will
benefit you on the long
run.
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